Google Makes Monitisation Policy Stricter

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Google Makes Monitisation Policy Stricter
Google Makes Monitisation Policy Stricter

There have been some major changes in the YouTube Partner Program (YPP) recently by Google! Unlike earlier when you just had to have 10,000 views to be eligible for YPP, it’s not that easy any more.

With new guidelines in place now, the new channels should have 1,000 subscribers and 4,000 of watch time in last 12 months to be eligible for ads. Google will start to enforce these requirements for the exiting channels from 20th February, 2018.

This combination of hard-to-game user signals and improved abuse indicators will help us reward the creators who make engaging content while preventing bad actors and spammers from gaming the system in order to monetize unsuitable content. While this new approach will affect a significant number of channels eligible to run ads, the creators who will remain part of YPP represent more than 95% of YouTube’s reach for advertisers. – Paul Muret

Google Makes Monitisation Policy Stricter
Google Makes Monitisation Policy Stricter

The reason for this move is to have a better vetting program in place which would protect its users and and advertisers against “bad actors”.

Google Preferred goes for Manual Reviews

Google Preferred is going through this unusual change so that the most popular content on YouTube gets precedence over the less popular one. YouTube’s most engaging channels will surface and their reach to the audience will be easy. The channels included in Google Preferred will be manually reviewed and ads will only run on videos that have been verified to meet Google’s ad-friendly guidelines. Manual reviews of Google Preferred channels and videos will be done by mid-February in the U.S. and by the end of March in all other markets where Google Preferred is offered.

If you wish to know more, can find additional information in the Help Center.

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