While it’s true that growing your business includes a lot of hard work and dedication, you never know when you might run into someone who is looking for someone with your exact skill set to perform a service for them. This makes it extremely important that you have a personalized business card on you at all times.
Continue reading to learn more about what to include on a business card to promote yourself and your business.
Staying on Brand
Incorporating your brand into your business card will help you stand out from the rest. You can achieve this by creating a personalized business card from a template that catches the eye. You’ll want to include your business logo and then incorporate some fun matching colors into the design throughout the card.
You can even include a textured finish to help spark the other senses when a potential client picks up your card.
Getting in Touch
Your prospective clients need to be able to get in touch with you regarding your services. A business card does exactly this. Make sure to include all of the relevant contact information they might need to be able to reach you, including:
- Your name
- Your location (if you have an office, you can add the address)
- Your phone number
- Your email address
- Your website/portfolio (if applicable to your industry)
- Your social media accounts (Facebook, LinkedIn, Twitter)
Explaining What You Do
Make it personal. If you are wondering what to include on a personal business card, you should consider adding your job title and the industry that you are a part of. This helps the client to remember what type of services you may offer before they make that call. If your industry is a good fit for theirs, they will be more inclined to reach out to you.
If you aren’t sure what to include on a babysitting business card, you might consider listing some of the services you offer. Do you offer morning coverage? Or do you only babysit on the weekends? These are important things to include on the card to let your clients know what to expect.
Offering a Service
Everyone loves saving money. In fact, potential clients are going to be more likely to reach out to you if you are:
- Offering a service that they don’t have to pay for
- Offering them a service that they can get at a discounted rate
You could advertise that you offer free consultations or discounts on services when they mention your business card when they reach out to you. This creates an offer that they can’t refuse because they might also be struggling business owners trying to grow their businesses.
What to Include on a Business Card
Now that you know what to include on a business card, you’re ready to get started. Add your personal touch to a template or try creating your own from scratch. There are no limits on how creative you get as long as you keep it simple and catch your potential client’s eyes.
Check out our business-related for more great tips for optimal self-promotion.